Everything you need to know about Tinder, the app that is revolutionizing the dating
Surely you've heard of Tinder. I Do Not? Up session. Yes I Do? Read on, you do not know everything.
There are 1 year battery, a small startup in Los Angeles launched an iPhone app dating. So we say, once dating app, it's everywhere, it's been 10 years that harasses us with dating sites, leave us alone. Yes. Tinder is something else, it is a new way to connect with interesting people.
1. Tinder, the perfect name
For the record, the word Tinder has many meanings. Already, it's a short, easy to remember, perfect for an app. It is concise, efficient, we accept it in all languages. Also, it reminds the sound of the famous app Grindr, the king of gay dating.
For those who love etymology, Tinder, this corresponds to the combustible material that allows a fire to ignite. So it is the element that takes 2 body (human or inert), which puts them in contact and that adds a spark to this contact (the game), to arrive at a fire (the meeting). The metaphor is strong.
2. Mobile + Local
There is much talk of mobile, local, social. Much more than a marketing trend that we hear at conferences, Tinder does in reality. Tinder is available on mobile. It is not found on the desktop web and all the better, the goal is to use it in everyday life, wherever you are. The mobile interface enables a simpler design, more effective. Also, geo-location is the weapon of Tinder, one requires more tell you where you want to meet people, the app tells you directly what are the people who are close to you. Easy.
Tinder is much more romantic than to meet in a cafe. The phone is now something very intimate, it's as if it were part of each of us. It's just a new way to meet people, and this leads to real meetings, which comes in activities that are normally done like going to a bar, but with the ability to dredge upstream privately .
The magic of Tinder is able to meet in one click (or finger movement) of people in real life, that we like and close. To learn more about great pick up lines check out Tindersmooth.
3. Forget the frills, the photo is the most important element
What is interesting with Tinder is that the concept goes against the current e the world dating industry. Today, dating sites want to be as comprehensive as possible, it forces you to list all your passions, your interests, your education, languages you speak, your sporting activities, books you love, the movies you'll see your fashion style, if you smoke, if you drink, what diet you practice your religion and billions of other details, only to arrive at the following conclusion: WE'RE FOUT! But seriously, a couple may not meet the same people. I love rock and electro, if it is I'll fall in love with a girl who loves jazz. I often drink alcohol, it means that I am forbidden to meet girls who do not drink? A feeling it does not catch on a scientific combination of details. Personally, I do not care to meet a girl who is blonde, brunette, blue eyes or brown eyes, loves rice or vegetables, who speaks five languages, or no, loves Woody Allen or Titanic, which makes the fencing while I do the running. Seriously, who cares. What I want is the girl likes me physically, that we have a feeling by talking, and it continues, period.
And that's exactly the premise of Tinder, back to simplicity. I do not know what interview, one of the founders of the app (I think it was Sean Rad), said that the basic idea of Tinder was the focus of the photo. And everything was thought to focus on the photo. He said in particular that in the end, undeniable importance is given to the physical, and physical determines whether one will appreciate the mind. This is the first step. If we do not like the physical, it will not like the mind. So much to talk only if 2 people are fond of each other physically. It sounds simple, but 99% of dating sites have completely missed that.
Tinder works like in real life. When walking down the street or when you are at a bar, looking at the girls nearby, judged in a second if we like it or not, and if we want to talk to him or not.
This principle of simplicity, Tinder extends throughout the experiment. A first name, a photo, interest / potential mutual friends, and that's it. To you to do the rest.
4. We do not use Tinder, we play Tinder
Tinder, it's mostly a fun concept. Far from a dating site, trite and too serious, Tinder is positioned as a fun game, where the user interface is as simple as possible. Profile at a time, the finger wagging at the idea of approving the picture that we see or send stroll. And start again, new profile, new photo, with all the surprise and excitement it can generate. And this endless until you get to the end profiles. Then this is the game confirmations. Does such a man as I like? Does this girl is going to answer me? Hop, it's gone, we play.
Above all, it is really the personality of the app making it a play. Tinder is a really cool app, we do not take the head, it is not there to find the love of his life (although for the anecdote, there are 65 official marriage proposals following a meeting on Tinder). We come to have fun, relax between stressful times, on the bus, in the sofa for a painful meeting. Tinder is neither Meetic or AttractiveWorld is youth, dynamism, it does not take itself seriously, the better.
People have the impression that if it is not on Tinder they are at a disadvantage because many of their friends have the opportunity to meet new people in a single finger movement.
As a game, Tinder is addictive. We expect the notifications as a drug. Someone like me back? Awesome! Someone wrote me? Yes I have a button! It's like chocolate, the more you have, the more you want. We want the messages, we want people who click 'like', you want to meet more people. Sometimes we just want to know that you please. Ego booster simply and it makes us happy.
5. An arrogant success
Let's talk about statistics. Although Tinder does not communicate the number of users of the applications, some stats are known.
- During the summer, it was more than 200,000 downloads a day, applications with the highest growth rate in the App Store.
- 100 million 'likes' and 'dislikes' are clicked every day in the world.
- 13 billion 'likes' or dislikes' were clicked since the launch of the app.
- 2 million games are generated every day.
- 21 employees work full time for Tinder, Los Angeles (without having the right to use the app personally at the office).
- 65 marriage proposals have joined couples met on Tinder
- 85% of users are in the US in the fall of 2013, but the number of users in Europe is growing strongly, particularly in France, the United Kingdom, the Netherlands.
- 60% of users are between 18 and 24, and the average user connects 11 times a day on the app.
If you do not have Tinder on your smartphone (Android or iPhone), this is the time. And you, what's your experience with Tinder? Tell us all about it in the comments!
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